My Role: Product Design Lead

As Lead Product Designer of Steering Controls, within the Digital Product Design Team at Ford, I worked with stakeholders, engineers, and collaborated with other designers and researchers to strategize the steering controls product’s future form for vehicles hitting the market in the next three years. I oversaw the strategy, prioritization and redesign of feature offerings for the controls and their interactions accessed by drivers within the car operating ecosystem. I lead the design from component and interaction frameworks, to the user interface, visual design, and integration of those visuals with other necessary interfaces on vehicle screens. To protect the confidentiality of this project, this case study is pass protected. 

Tools: Figma, Miro, Jira, Adobe Suite, MS Office

Duration: 6 months

Scope: Determine the priority and accessibility needs for features assigned to the interactive steering wheel hardware pads and the digital user interface such as: media player, voice assist and mirror adjustments.

Lead the design of frameworks, components, interaction, and user interface of the product. Lead the sprint planning, deliverable prioritization, managed designers, oversaw prototyping and handoff specifications.