My Role: Senoir Designer

As Senior Product Designer, within the Digital Product Design Team at Ford, I collaborated on a Trip Planning Experience that was a multimodal product. Our project brought together mobile, desktop and the car operating system, including multiple screens, voice and sound. Our experience and product design began as a way to better manage time while driving, which led to imaginative ways groups could organize their trips and interact with each other and the environment while traveling by car. To protect the confidentiality of this project the case study is pass protected.

Tools: Figma, Miro, Jira, Adobe Suite, MS Office, Unreal Engine

Duration: 6 months

Scope: Research user needs, competitive and comparative analysis, product strategy and feasibility analysis

Create Prioritization Matrices, User Journeys, User Flows, Wireframes, Presentation Decks, and High Fidelity Screens for Prototypes