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My Role: UX/UI Designer

As part of a small team of designers, we built an application based on rigorous research and testing to answer the need of women in business. We knew women were still underrepresented as business owners and leaders and our goal was to address it; our user research and collaborative iteration lead us to our final major feature offering. After looking into feedback of users and data, we saw the opportunity to add coaching as a major aspect of our feature offerings, along with business and financial news, groups and tracking. The app aptly named BYOB was created to empower women to be their own Boss.

Tools: XD, Figma, Miro, Adobe Photoshop, Illustrator, and After Effects

Duration: 3 months 

Scope: Conducted User Research and Testing, User Journeys, Wireframes, Mid-High Fidelity Screens, Prototypes

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BYOB is an app I co-designed in a team that seeks to empower women to start their own businesses. We worked on finding just the right features I users would need to get them started and keep them motivated throug stages of self devlopment as entrepreneurs.

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As with any successful experience research had an integral role in telling us how to offer features and what experiences would most impact our users. We found that mentoring was an overwhelming ideal women sought and would like to see in their journey.

From our research we found self doubt to be a real hurdle for women in becoming business owners. We also found thatn resources and networking were important to our users. In our flow we sought to onboard the user while offering options to curate the experience in terms of interest and amount of resources desired.

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Picking up the mentoing need of our users with the coach feature, we decided to give this feature a chat function that would help keep our users motivated and give them someone to reach out to at various stages of their development.

Our highlight features after user testing and feadback included being part of the community, relevant news, step by step guides and the ability to upgrade the plan to include the personal coach. 

Made in collaboration with: 
Victoria Anderson, Shirit Ungar & Yanjaa Munkhbat.

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