My Role: Senior Experience Designer

As Senior Experience Designer at AVC working on the activation of the San Francisco Symphony Hall’s interior and exterior facing architecture I was tasked with leading the design of semi-permanent responsive experiences for several modals with varying timelines and surfaces. I worked with a team of engineers, stakeholders, producers and directors to craft an experience that would be unique to the architecture and experience of the symphony hall, while also working with the client budget, time and technical constraints. I lead several exploration and iteration sprints to discover our final proposed experience.

Tools: Rhino, Cinema 4D, Adobe Photoshop, Illustrator, and After Effects

Duration: 9 months 

Scope: Created 3D Animations, 3D Visualizations, Storyboards, User Journeys, Pitch Decks, Budget Analysis, Conducted Fabrication and Installation Research

Designing an interactive canvas for a symphony hall, I took the language of visual sound waves and created several studies implementing kinetic waving fabric and paddles. The studies also included references to content that were based on visual interpretations of music that would be created generatively, changing and evolving over time. The living digital canvases would create a dynamic experience, extrapolated from an aural foundation. I also studied the facade and created designs that illuminated it's features. For this project I rendered still and animated content including LED visualizations and fly-throughs.

After several iterations kinetic semi-transparent paddles became the canvas for ambient content. The design had movement and beckoned movement of visitors to the syphony hall from the entrance to the top balcony.

The lobby canvas had to create visual and physical movement of the visitors. I began with sketches of waves in movable forms that would be projected on to achieve this goal.

Illuminating the architecture of the buidling was a another feature of the design work in this project. Content may be reactive to circumstances, but not neccessarily interactive; and definitely not representational as the lobby canvas might project.

To show how simple light might activate the architecture I took a simple flat archtitectural drawing of the building and created a simple LED visualization. This is one of my favorite parts of the design process.